Social Media Executive

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Overview

We are seeking an Executive - Social Media to join our team and lead the strategic planning and execution of social media initiatives for our private label product line. The ideal candidate will be a creative thinker with a strong understanding of social media platforms and trends, driving engagement and growth across our digital channels.

Job Duties & Responsibility:

• Develop and implement social media strategies to increase brand awareness, drive traffic, and foster engagement with our target audience.
• Manage and maintain social media accounts, including but not limited to Instagram, Facebook, Twitter, and LinkedIn, ensuring content is timely, relevant, and aligned with brand identity.
• Create and curate engaging content for social media posts, including product features, lifestyle imagery, user-generated content, and promotional campaigns.
• Monitor social media channels for trends, conversations, and opportunities to engage with followers and influencers.
• Collaborate with cross-functional teams including marketing, design, and customer service to ensure cohesive messaging and brand consistency across all social media platforms.
• Analyze social media performance metrics and KPIs to track progress, identify areas for improvement, and optimize content strategy accordingly.
• Stay updated on social media trends, best practices, and platform updates to inform strategy and tactics.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2 years of experience in social media management, preferably in the fashion or retail industry. Proven track record of developing and executing successful social media campaigns that drive engagement and growth.
• Strong understanding of social media platforms, analytics tools, and trends.
• Excellent written and verbal communication skills, with the ability to craft compelling content for different social media channels.
• Creative thinker with a passion for storytelling and visual communication.
• Strong project management skills, with the ability to multitask and prioritize in a fastpaced environment.
• Ability to work independently as well as collaboratively in a team setting.
• Experience with social media advertising and influencer partnerships is a plus.

Benefits:

• Full-time role
• Competitive salary
• Company employee discounts across all brands
• Medical & health insurance
• Collaborative work environment
• Good vibes work culture.