Social Media Executive

Shangri-La and Traders Hotels, Qaryat Al Beri, Abu Dhabi

We have a great opportunity for an experienced Social Media Executive in a supervisory role to join our Communications team. The successful applicant will build and execute social media strategies, generating and publishing daily content. Engaging followers with regular company updates and creating brand awareness to gain the audience's attention.

What are we looking for?

• Experience in Communications/Sales & Marketing in a luxury property.
• Hardworking.
• Understands the need for efficiency and organisation.
• Completes tasks in a timely manner.
• Lives and breathes the Shangri-La Values.

What will you do?

• Ensure the social media channels in use have regular, high-quality, and creative content output.
• Create content plans and strategies for social media handles including but not limited to Facebook, Instagram, YouTube, LinkedIn, amongst others.
• Schedule and deliver messages through an up-to-date content calendar.
• Manage social media analytics tools like Sprout Social, Social Bakers, etc.
• Work with content creators, publishers, partners, and agencies to create content, execute, and measure performance across social media channels.
• Work with social influencers and manage UGC content.
• Monitor customer issues and liaise with customers to manage their queries.
• Create engaging content for the target audience to drive sales, maintain an online presence, and get the maximum value from various social media platforms.
• Analyse customer expectations according to past social media activity.
• Actively keep up to date with the latest social media trends to build timely, innovative, and impactful content.
• Develop compelling social media campaigns to support marketing activities.
• Update social media content across all channels in a timely manner.
• Regularly post fresh, new content.
• Manage queries and messages, reply to guests, and engage with audiences for community management.