Social Media Director

Job Responsibilities

• Develop and implement a data-driven social media strategy aligned with overall marketing objectives.
• Oversee all aspects of social media management, including content creation, scheduling, posting, and community engagement.
• Lead a team of social media professionals in developing engaging and informative content across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Ensure content adheres to brand guidelines and messaging in both English and Arabic.
• Stay up-to-date on the latest social media trends and technologies, implementing innovative strategies to maximize reach and engagement.
• Analyze social media performance metrics and identify areas for improvement.
• Monitor social media conversations and online sentiment, proactively addressing brand mentions and customer inquiries.
• Collaborate with other departments (marketing, sales, public relations) to ensure a cohesive brand voice across all communication channels.
• Develop and maintain strong relationships with social media influencers to expand brand awareness.
• Manage social media budgets effectively.

Qualifications

• Minimum 7-10 years of experience in social media management, with a proven track record of success in leading and growing social media programs.
• Bilingual fluency in English and Arabic is mandatory.
• Strong understanding of social media best practices, content marketing principles, and SEO.
• Excellent communication, collaboration, and leadership skills.
• Experience in developing and managing social media budgets.
• Proven ability to analyze data and translate insights into actionable strategies.