Social Media Coordinator

Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel is a 620-room-and-suite upper upscale property, catering for both business and leisure clientele. The hotel is located in Deira in the heart of Dubai and within easy reach of major tourist landmarks, leisure destinations, and city services. It is linked to the Al Ghurair Shopping Centre, only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10-minute drive from Dubai International Airport.

Job Description

As a Social Media Coordinator, you will be responsible for generating content for public awareness and the consistent growth of organic social media channels for the hotel and its management.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

• Social media channels: Responsible for all social media channels for the hotel including but not limited to Instagram, Facebook, TikTok, LinkedIn, YouTube, and Google. Proactively create content while managing the scheduling for the different channels for result-oriented outcomes. Drive optimal scheduling of 2 to 3 social media static posts or reels per week and 1 to 2 stories per day (including reposts). Ensure a high-quality, theme-based outlook for the social media channels. Include relevant greetings and celebrations on social media. Use UTM to track customer journey and strategically place links to prompt conversions. Perform research on current benchmark trends and audience preferences. Responsible for influencer management and maintaining hotel’s imagery expectations. Understand and read channel insights and extract reports on channel performances. Accountable for maintaining the integrity of Accor, Swissotel, and Swissotel Al Ghurair brand; responsible for all its social media identity.
• Content creation and management: Independently plan, schedule, and manage photoshoots, video shoots, and reels as per the hotel’s social media strategy. Design relevant mood boards for in-house content creation projects. Work hands-on with designing tools (like Canva, Adobe) to create content adhering to the brand and hotel needs. Understand and perform basics of photo and video editing. Responsible for relevant platforms linked on social media e.g., Linktree. Manage content for the hotel for on-ground assets e.g., online menus, digital screens, and hotel chat bot — including planning and managing partner content visibility.
• Departmental accounting: Manage and track accounting responsibilities for the department including, but not limited to purchasing requests, accounting, and ledgering.
• Behavioral expectations: Clearly understand and align oneself with the brand standards of the hospitality industry and Swissotel Al Ghurair’s culture — and maintain a professional, engaging, and friendly approach towards colleagues and guests. Collaborate with the marketing team and other departments towards business expectations and objectives as per the established media plans. Adhere to the culture of Swissotel Al Ghurair and manage interpersonal relationships with the team.

Qualifications:

• Experience in Hospitality Industry is an added advantage
• Strong knowledge of branding, identity, typography, and photography.
• Excellent attention to detail, project, and time management skills
• Ability to multi-task, innovate, and be creative.
• Positive attitude and good communication skills.

Additional Information

Visa requirements: Please note that you must be eligible to live and work in Dubai. Swissotel Al Ghurair & Swissotel Living Al Ghurair will cover visa costs and flights for selected candidates from place of origin.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor? Do what you love, care for the world, dare to challenge the status quo! #HOSPITALITYISAWORKOFHEART