The Social Media Content Strategist is responsible for creating and implementing a content strategy across various social media platforms. They are responsible for creating engaging and relevant content that aligns with the brand's goals and objectives. They must have a deep understanding of social media trends, analytics, and best practices. The Social Media Content Strategist works closely with the marketing team to ensure consistent messaging and brand identity across all social media channels.
Responsibilities
Develop and implement a social media content strategy.
Create engaging and shareable content for various social media platforms.
Conduct research on social media trends and industry news.
Collaborate with internal teams to ensure consistent brand messaging.
Monitor social media channels and engage with followers.
Track and analyze social media metrics to evaluate content performance.
Stay updated with emerging social media technologies and best practices.
Monitor and respond to customer inquiries and feedback on social media.
Qualifications
Bachelor's degree in marketing, communications, or a related field.
Proven experience in social media management or related roles.
Strong writing and editing skills.
Knowledge of social media platforms and their respective analytics tools.
Creativity and the ability to think outside the box.