Social Media Content Specialist

Job Responsibilities

1. Responsible for managing social media presence for Finance House Group.
2. Develop social media roadmaps and tactics.
3. Develop social media content calendars and activations for social media channels.
4. Execute daily tasks of social media strategy across identified digital platforms.
5. Community management across social media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube, and Instagram); including publishing content, performing enhancements and modifications, and coordinating prompt responses to questions and comments.
6. Strategically monitor and report on relevant social media.
7. Provide leadership and guidance in developing and implementing external social media strategies that maximize the potential of platforms that align with business goals.
8. Collaborate with other departments in the development and implementation of creative social media strategies/campaigns for promotion of various group companies and their products and events advocacy.
9. Produce reports that analyze campaign performance, sentiment, and trends in order to improve the social media strategy and provide insight to the commercial organization.
10. Support in evolving Finance House’s approach to using social media in issues and crisis management.
11. Monitor the competition and be aware of market changes and developments, identifying the best approach for social media channels and participation in the UAE.
12. Support internal business units in their communication needs on the social sphere.
13. Ensure all content is on-brand, consistent (in terms of style, quality, and tone), and optimized for search, thus creating a positive user online experience.
14. Map out a social media marketing strategy that supports and expands short- and long-term marketing initiatives, determining which methods or channels are most effective for the brand and understanding the underlying reasons.
15. Manage and consistently develop a functional social media content calendar.

Requirements

1. Experience in managing paid campaigns to achieve commercial and engagement-related objectives.
2. Advanced knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
3. Must have digital or advertising agency experience and proven experience delivering social media strategy.
4. Track record of delivering successful programs and working in a goal-focused environment.
5. Proactive individual who can thrive in a high-pressure and dynamic environment.
6. Experience working with senior and top leadership.