Social Media Content Creator | Waldorf Astoria Dubai Palm Jumeirah

Job Description - Social Media Content Creator | Waldorf Astoria Dubai Palm Jumeirah (HOT0AYFE)

Job Number:

HOT0AYFE

Work Locations

Waldorf Astoria The Palm Palm Jumeirah Road Crescent East Dubai Aa01

A Social Media Content Creator will be responsible for creating visually stunning and engaging content across various social media platforms.

What will I be doing?

• Create visually stunning and engaging content across various social media platforms including Instagram, TikTok, Snapchat, YouTube, and Meta, to drive the online presence of the hotel.
• Operate professional photography and videography equipment, as well as editing software, to create engaging content for social media promotional purposes.
• Writing appealing text captions to accompany high-quality images and videos.
• Develop content plans and curate monthly content calendars that aggregate the activity of the hotel and align with brand guidelines.
• Collaborate with Food & Beverage leaders to obtain consolidated content for the social media channels of the hotel’s restaurants.
• Schedule and publish content on all channels, optimizing timing and frequency to maximize reach and impact.
• Plan and execute social media campaigns, events, and day-to-day activities.
• Engage with our online community, responding to comments, queries, and inquiries in a timely and professional manner.
• Monitor brand’s reputation and online presence, ensuring relevant engagements, and managing content effectively.
• Utilize social listening tools to measure the online presence of our brand, collecting data and insights to influence content strategy.
• Support the marketing team at live and online events, capturing high-quality videos and photos for promotional use.
• Produce short video content on a regular basis to drive the social media posts.
• Stay up to date with the latest trends and best practices in digital marketing, including SEO, audience targeting, and campaign optimization.
• Maintain weekly and monthly analysis reporting of all channels and campaign tracking to evaluate the ROI of the existing activities.
• Conduct competitive analysis to identify market trends and leverage them for campaign success.
• Collaborate with influential bloggers for partnership opportunities to promote the hotel.

What are we looking for?

• Proven experience as a Content Creator with a strong portfolio showcasing expertise in photography, videography, and reel creation for Instagram, TikTok, Snapchat, YouTube, and other social media platforms.
• Proficiency in using professional photography and videography equipment, editing software such as Zoom, Adobe Premiere Pro, Final Cut Pro, Photoshop, and CapCut.
• Solid knowledge of social media platforms such as Meta, Snapchat, YouTube, TikTok, and other platforms, and their specific requirements for content creation and engagement.
• Strong creative and visual storytelling skills, with an eye for aesthetics and attention to detail.
• Excellent written and verbal communication skills, with the ability to adapt the brand's voice across different platforms.
• Familiarity with social media management tools and analytics platforms for scheduling, publishing, and measuring content performance.
• Knowledge of digital marketing principles and best practices, including SEO, audience targeting, and campaign optimization.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Knowledge and experience with professional camera expertise and qualifications.
• Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Luxury hospitality experience in a similar role.
• Previous media training.
• Knowledge of computer design/graphic software.
• Relevant degree in marketing, business development, or other relevant business field from an academic institution.

What will it be like to work for Waldorf Astoria Hotels & Resorts?

Waldorf Astoria provides guests the exceptional environment and the personalized attention of True Waldorf Service that creates a singular experience. If you understand the value of personalized attention and know how to treat even the most extraordinarily different experiences with the same rich level of customer service, you may just be the person we are looking for!