Social Media Content Creator

Job Purpose

The Social Media Content Creator is responsible for capturing and producing high-quality content to be used on a variety of social media platforms that effectively represents the brand and communicates the desired messages. They collaborate with team leads and project managers to understand objectives, operate professional equipment, edit footage and deliver visually engaging content. Their role is to create compelling visual stories that captivate audiences and convey the brand’s messaging through social media.

Main Tasks:

• Create and curate engaging content for social media platforms to cover, promote and drive audience participation
• Develop creative concepts, captions and visuals that align with the event objectives and target audience
• Understand and review the social media plan in order to capture content in line with the overall strategy and approach
• Active on the ground in capturing content, stories and highlights as a part of the social media coverage
• Collaborate with all stakeholders to create visually appealing and shareable content suitable for the variety of platforms
• Setup and operate equipment to capture high-quality content using techniques that effectively communicate desired message through edits and visuals
• Edit and enhance raw footage using content editing software, adding transitions, effects and graphic suitable for use on social media platforms
• Maintain organized content files, back-up systems, to ensure efficient retrieval and archival of all assets