Social & Content Creator

Job Title: Social & Brand Content Creator

Location: UAE

Department: Creative/Marketing

Reports To: Brand Manager

Job Type: Full-time

Company Overview

Sumwon Studios is a fashion brand group, with an innovative and creative approach to developing & designing direct-to-consumer fashion brands for a diverse global customer base.

The current brands we run are MISSGUIDED, SUMWON and AiiRZ. Our team of talented designers, trend forecasters, and industry experts collaborate seamlessly to bring our vision to life.

We leverage our expertise in market research, consumer insights, and design excellence to create brands that resonate with consumers. We are proud to have forged a strategic and exclusive relationship with one of the largest fashion retailers in the world. This partnership enables us to expand our reach and distribute our brands to a global audience of over 150 million customers. Where others perceive limits, we perceive opportunities.

We're building our team ready to challenge everything and embrace bold, new-age thinking.

We honour and celebrate individuality, building an international space where everyone can feel inspired and thrive.

Role Summary

• Lead on generating fresh, innovative, creative ideas for social-first content that builds on our brand narrative, builds our community, and generates social conversation / brand buzz.
• Responsible for creating disruptive, engaging content for SUMWON, with a focus on TikTok and Instagram.
• Lead on engaging and growing our community across all social channels through different initiatives and exciting content / brand ideas.
• Introduce and build upon different content strands / pillars to engage and grow our audience.
• Keep up to date with emerging social trends, competitor activity and industry updates to share with the wider team.
• Manage the day-to-day scheduling and posting across channels for SUMWON.
• Manage delivery of organic social & paid social assets for each brand moment / hero campaign.
• Actively engage with the community by responding to comments, messages, and mentions across platforms on a daily basis.
• Monitor and report on KPIs for all social media channels, including engagement rates, follower growth, brand reach etc.
• Work with the wider brand & product team to ensure the content calendar is kept up to date and content is created to support trend / fashion and brand moments.
• Use insights to optimise content and strategy, ensuring the brand's social media efforts contribute to overall business objectives.
• Be a true ambassador for the brand, embodying its culture and brand values in everything you create.

About you:

• 2+ years experience as a Content Creator or similar role within Social Media (preferably in fashion).
• Experience working with top fashion brands across the UK and/or Europe.
• Highly creative, innovative and social media & fashion obsessed.
• Strong portfolio of creative work and social-first content.
• In-depth knowledge of social media channels (Instagram, TikTok, etc.).
• Strong photo/video editing skills (Adobe Creative Suite, Canva, Final Cut Pro).
• Highly organised with the ability to manage multiple projects and meet deadlines.

What's on offer?

• 25 working days, going up to 30 working days of annual leave plus bank holidays.
• Health Scheme.
• 30% employee discount on all Sumwon Studios brands (Sumwon, Missguided, Aiirz).
• Company social events.
• Creative work environment.
• Competitive salary.
• Hybrid working options to support work-life balance.
• Enhanced paternity and maternity leave.

Work Environment

• Opportunity to be part of a dynamic, innovative and fun organisation.
• Collaborative and supportive work culture with opportunities for professional growth and development.
• An engaging and supportive work environment.
• A very modern office to work from.