SEO Specialist

About the Role:

The ideal candidate will have 2-3 years of hands-on SEO experience, a strong understanding of SEO tools and techniques, and a passion for improving organic traffic, search rankings, and online visibility.

You will be responsible for managing all SEO activities such as SEO content building, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.

Responsibilities:

• Liaise with SEO agencies to ensure ongoing optimization for all websites.
• Monitor and analyze keyword rankings, website performance, and SEO metrics to improve impressions, CTR, and search rankings.
• Conduct regular SEO audits, identify performance issues, and implement solutions for improvement.
• Perform on-page and off-page SEO activities to enhance page ranking and overall visibility:
• On-page: Keyword optimization, meta tag updates, content updates, etc.
• Off-page: Back-linking, internal linking, and outreach efforts to improve domain authority.
• Identify and resolve issues affecting website SEO, including crawl errors and site performance.
• Research and analyze competitor advertising links.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Regularly update and optimize meta descriptions, titles, and content to maintain SEO best practices.
• Write, update, and manage blogs and content to support SEO strategies.
• Build and maintain healthy links by keeping track of a backlink profile.
• Keep track of emerging SEO trends, search engine algorithm changes, and industry news to adapt SEO strategies accordingly.
• Collaborate with e-commerce and design teams to ensure content is optimized for SEO.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Drive and improve organic traffic, increase leads, and boost conversions through effective SEO practices.
• Prepare monthly SEO reports to present to stakeholders, tracking key metrics such as rankings, traffic, CTR, and conversions.

Requirements and Skills:

• Proven SEM experience managing PPC campaigns across all Google channels.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics).
• Experience with A/B and multivariate experiments.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Must have a portfolio of strong experience working with PBNs or other strategies; must be able to find, create PBNs, and work with high DA websites.
• Must be aware of backlinking tools (3rd party) and know how to use them.
• Proven experience planning and implementing backlink campaigns.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and others.
• Hands-on experience with AI tools for