SEO Specialist

Job Summary:

We are seeking a highly skilled and motivated SEO Specialist to join our growing digital marketing team. As an SEO Specialist, you will be responsible for developing and implementing strategies to improve our website's visibility on search engines, enhance organic traffic, and help achieve overall business goals. The ideal candidate should have hands-on experience with both technical and content-focused SEO practices.

Key Responsibilities:

1. Keyword Research: Conduct extensive research to identify high-value keywords and search terms to target across multiple digital channels.
2. On-Page SEO: Optimize website content, title tags, meta descriptions, headers, and internal linking structure to improve search engine rankings.
3. Technical SEO: Ensure the website’s architecture is search-engine-friendly by optimizing site speed, mobile responsiveness, fixing crawl errors, and implementing structured data (schema markup).
4. Link Building: Develop and execute strategies for acquiring high-quality backlinks from authoritative websites.
5. Content Strategy: Work closely with the content team to create SEO-friendly content that aligns with user intent and targeted keywords.
6. Competitor Analysis: Analyze competitors’ SEO strategies and identify opportunities to outperform them.
7. SEO Audits: Conduct periodic SEO audits to identify areas for improvement and implement necessary fixes.
8. Analytics and Reporting: Use tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor performance and provide actionable insights.
9. Stay Up-to-Date: Keep up-to-date with the latest SEO trends, algorithm updates, and best practices.

Qualifications:

1. Experience: Minimum of 2 years of proven experience in SEO, preferably in e-commerce, SaaS, or a related industry.
2. Skills:
3. Strong knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
4. Proficiency in HTML, CSS, and knowledge of JavaScript (basic understanding is a plus).
5. Understanding of Google’s search algorithms and ranking factors.
6. Strong analytical and problem-solving skills.
7. Excellent written and verbal communication skills.
8. Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).

Preferred:

1. Experience with content management systems (CMS), such as WordPress, Shopify, or similar platforms.
2. Certification in Google Analytics, Google Ads, or other relevant SEO qualifications.
3. Familiarity with local SEO, international SEO, or e-commerce SEO.

How to Apply:

Please send your resume, cover letter, and any relevant portfolio or work samples to info@alkhaleejpalacedeira.ae with the subject line "SEO Specialist Application".

Job Type: Full-time

Application Deadline: 24/01/2025