SEO and Digital Marketing

The Offer

• Opportunity within a company with a solid track record of performance
• Join a market leader within Education
• Strong opportunities to progress your career

The Job

You will be responsible for:

1. Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
2. Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
3. Reviewing and optimising the design and content of all online assets including the company website and social media pages.
4. Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
5. Using A/B testing to optimise digital marketing performance.
6. Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
7. Driving performance marketing.
8. Planning and executing viral marketing campaigns across a range of social media platforms.
9. Designing and developing a strong employer branding strategy.
10. Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
11. Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
12. Analysing and interpreting metrics to measure the success of employer branding initiatives.

The Profile

1. You have at least 1 year experience ideally in Digital Marketing or SEO/SEM within the Professional Services industry.
2. Experience within the education sector would be a strong advantage.
3. You pay strong attention to detail and deliver work that is of a high standard.
4. You are adaptable and thrive in changing environments.
5. You are highly goal-driven and work well in fast-paced environments.

The Employer

Our client is the leading professional training academy in Dubai, UAE. Our client offers a diverse range of training programs for kids and adults near Dubai in Dance, Music, Fine Arts, and Fitness, catering to students of all levels, from elementary to professional.