SEO Analyst

We are seeking a detail-oriented and analytical SEO Analyst to join our growing marketing team. As an SEO Analyst, you will be responsible for optimizing our website to drive organic traffic, improve search engine rankings, and increase brand visibility. Key responsibilities include conducting keyword research, analyzing website performance metrics, monitoring and reporting on SEO initiatives, and implementing on-page and off-page optimization strategies. The ideal candidate should have a strong understanding of SEO best practices, experience with SEO tools and techniques, and be able to stay current with industry trends. Excellent communication skills and the ability to work collaboratively with cross-functional teams are essential for success in this role. If you are passionate about all things SEO and have a proven track record of driving results, we want to hear from you.

Responsibilities

1. Conduct keyword research to guide content creation and optimization strategy.
2. Develop SEO-friendly content including meta tags, headers, and on-page copy.
3. Monitor and analyze website performance using tools like Google Analytics and Search Console.
4. Implement on-page and off-page optimization techniques to improve website ranking.
5. Collaborate with web developers to ensure technical SEO best practices are implemented.
6. Stay up-to-date on SEO industry trends and algorithm updates.
7. Identify opportunities for link building and create outreach campaigns.
8. Track and report on key SEO metrics such as organic traffic, keyword rankings, and conversion rates.
9. Provide recommendations for website improvements based on SEO analysis.
10. Conduct competitor analysis to identify strengths and weaknesses in their SEO strategies.

Minimum Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or related field.
2. Proven experience working as an SEO Analyst or in a similar role.
3. In-depth knowledge of SEO techniques, tools, and best practices.
4. Strong analytical skills with the ability to interpret data and provide actionable insights.
5. Excellent communication skills and the ability to work effectively in a team environment.