Senior Specialist - Advertising and Promotion

Job Purpose:

Devise and design business process requirements for all Marketing, Advertising and Branding related activities that are critical to Marketing and Corporate Communications functions.

Job Description:

• Construct promotional activities and communication via fairs and events.
• Provide recommendations of new tactical Marketing initiatives to the Advertising and Promotion Manager and oversee integration into Marketing Campaigns, to make RTA Marketing campaigns unique.
• Maintain accurate, up-to-date information about the projects that are handled.
• Follow up with the media and advertising agencies in order to ensure on time delivery as per the required quality standards.
• Coordinate with related Advertising Agencies by providing them with a brief of the job and with all related information (scripts, pictures, dimensions, etc).
• Review the preparation and distribution of electronic, written, and verbal information to inform employees of project progress and related issues and risks.
• Assist in the implementation of promotional campaigns.
• Evaluate the artwork made by the companies and present the result to the senior management for approval.
• Identify bottle necks with existing processes of planning and executing Marketing Campaigns.
• Plan and design promotional campaigns for all agencies.
• Identify key performance indicators and develop cost/benefits reports to measure the benefits of Marketing Campaigns.
• Analyze and improve business processes, services, and internal and external customer and RTA users&apos satisfaction level.
• Stay up-to-date on new and emerging technologies and their probable utilization in RTA business environment in order to improve services, performance and achieve a high satisfaction level of customers.
• Monitor and evaluate the effectiveness and progress of the campaigns.
• Participate in all Marketing Campaigns Executions assigned, ensure compliance with the Advertising and Promotion plan, and ensure target business benefits are being obtained.

Job Requirements:

• Bachelor in Business Administration / Marketing from a recognized University/Masters preferred with 8 years of experience in Media.
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
• Innovative problem-solver who can generate workable solutions and resolve complaints
• Exceptional listener and communicator who effectively conveys information verbally and in writing.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Resourceful & flexible team player who excels at building trusting relationships with customers and colleagues with ability to effectively prioritize and juggle multiple concurrent projects.