A retail buyer is responsible for planning and selecting a range of products to sell in retail outlets. The buyer must consider the following factors when making purchasing decisions:
customer demand, including price, quality and availability;
market trends;
store policy;
financial budgets.
Typical work activities
Throughout the year, tasks typically involve:
analysing consumer buying patterns and predicting future trends;
regularly reviewing performance indicators, such as sales and discount levels;
managing plans for stock levels;
reacting to changes in demand and logistics;
meeting suppliers and negotiating terms of contract;
maintaining relationships with existing suppliers and sourcing new suppliers for future products;
liaising with other departments within the organisation to ensure projects are completed;
attending trade fairs, in the UK and overseas, to select and assemble a new collection of products;
participating in promotional activities;
writing reports and forecasting sales levels;
presenting new ranges to senior retail managers;
liaising with shop personnel to ensure supply meets demand;