Senior Public Relations Manager

Roles and responsibilities

• Develop and foster lasting relations with key internal & external members and external stakeholders.
• Provide strategic leadership, and proactive planning, management, and outreach for public relations initiatives, including government and community affairs programs.
• Keep agency and clients’ management informed on the public policy issues, debates and trends and provide proactive advice on the impact and relevance of these issues to the agency’s business.
• Develop effective internal and external communications strategies and position these communication strategies for maximum effectiveness.
• Partial ownership and accountability for all corporate communications plans (internal and external) which include strategic and tactical corporate campaigns, stakeholder communications, vendor liaison, budget management, control and analysis of measurement criteria.

QUALIFICATIONS

• Bachelor’s degree in public relations, Communications, Journalism, political science, international affairs or a related field.
• 5+ years of experience in public relations, with a proven track record of successful PR campaign execution.
• Excellent English written and verbal communication skills, including the ability to craft compelling messaging and pitches.
• Proficiency in media relations, crisis communication, and content creation.
• Demonstrated ability to build and maintain strong relationships with clients and media contacts.
• Strategic thinking and problem-solving abilities, with a results-oriented mindset.
• Familiarity with PR tools and software for media monitoring, analytics, and reporting.
• Ability to thrive in a fast-paced and dynamic agency environment.

Desired candidate profile

Strategic Communication Skills

1. Strategic Planning

   • Developing and implementing comprehensive PR strategies aligned with business objectives.
   • Anticipating trends and preparing communication plans to manage potential issues.

2. Media Relations

   • Building and maintaining strong relationships with journalists, editors, and media outlets.
   • Crafting and pitching stories to secure positive media coverage.

3. Crisis Communication

   • Preparing strategies to manage and mitigate PR crises effectively.
   • Acting as a spokesperson during high-pressure situations and maintaining composure.

Core PR Competencies

1. Content Creation

   • Writing press releases, speeches, blogs, and opinion pieces.
   • Ensuring all content reflects the organization’s voice and brand.

2. Event Management

   • Planning and executing press conferences, launches, and public-facing events.
   • Managing logistics to ensure events run smoothly and achieve desired impact.

3. Campaign Management

   • Designing and managing PR campaigns to build brand awareness and engagement.
   • Coordinating multi-channel efforts across traditional and digital media.

4. Stakeholder Engagement

   • Communicating effectively with stakeholders, including customers, investors, and community leaders.
   • Ensuring messaging is consistent and transparent across all touchpoints.

Analytical and Technical Skills

1. Monitoring and Measurement

   • Tracking PR campaign performance using tools like Google Analytics or Cision.
   • Analyzing metrics such as media reach, sentiment, and audience engagement.

2. Reputation Management

   • Monitoring online and offline conversations about the brand.
   • Addressing misinformation and managing public perception.

3. Trend Analysis

   • Keeping up with industry trends, media consumption habits, and competitor strategies.
   • Using insights to refine communication efforts.

Interpersonal and Leadership Skills

1. Team Leadership

   • Managing and mentoring PR teams to achieve department goals.
   • Providing guidance on best practices and professional growth.

2. Collaboration

   • Working cross-functionally with marketing, sales, and leadership teams.
   • Ensuring cohesive messaging across all departments.

3. Relationship Building

   • Establishing and nurturing relationships with influential individuals, including thought leaders and influencers.

4. Negotiation and Persuasion

   • Convincing stakeholders and media partners to adopt favorable perspectives.
   • Resolving conflicts or objections tactfully.