Senior Product Marketing Manager

• Develop comprehensive GTM strategies for new products or product features, including positioning, messaging, and pricing.
• Lead cross-functional teams including product management, sales, and customer success to ensure alignment and successful execution of go-to-market plans.
• Based on market research, propose new product/market combinations.
• Build business cases for new market opportunities.

Content creation:

• Develop messaging guides for existing and new products, based on inputs from internal stakeholders and customers.
• Create compelling collateral such as product datasheets, presentations, case studies, white papers, and website content to effectively showcase new features and their benefits.
• Develop engaging content for various marketing channels including email campaigns, social media, webinars, and blog posts to drive awareness and interest in new product offerings.
• Review content developed by other functions to ensure being on-message.

Market research and analysis:

• Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape within the maritime industry.
• Analyse market data and customer feedback to identify opportunities for new feature development and enhancements.
• Conduct customer interviews to develop and test market opportunities and messaging.

Customer engagement and adoption:

• Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.
• Develop roadmap communication programs.
• Work with the Group Sales Enablement function to provide sales teams with the necessary tools and training to effectively sell, including product demonstrations, sales decks, and competitive positioning materials.

Monitoring & tracking:

• Define and track KPIs on product sales, adoption, and usage.

Qualifications We're Looking For:

• 7+ years of proven product marketing experience, preferably in the B2B SaaS or the Maritime industry.