Senior People Operations Specialist

Job Responsibilities

• Leading the planning and implementation of PR and initiatives related to the brand.
• Marketing of properties available for sale or lease.
• Organising viewings and responding to queries.
• All aspects of tenancy and lease management including identifying and negotiating new leases, renewals as well as terminations.
• Managing and administering lease compliance, documentation etc.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Managing a team of 1-5 people.

Minimum Requirements

• You have at least 2 years experience ideally in Marketing Communications or Property Marketing / Leasing within Real Estate industry.
• You possess excellent communication and influencing skills, are organised and able to multi-task effectively.
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data.
• You are highly goal driven and work well in fast paced environments.
• You are a strong team player who can manage multiple stakeholders.