Senior Marketing Specialist Lead - Pipecare Group

PipeCare Group UAE is seeking a dynamic and experienced Senior Marketing Specialist Lead.
By providing technology and service-focused solutions to the international arena of the oil and gas industry, the PipeCare Group of companies has been helping customers ensure the integrity of their pipeline and facility assets for over 20 years.

Position summary:
The Senior Marketing Specialist will manage our strategic marketing initiatives, enhance brand recognition, and drive effective communication across various channels. This position will play a pivotal role in developing and implementing comprehensive marketing strategies to support the company's growth objectives.

Key Responsibilities & Authorities:

• General Marketing:
• Develop and execute innovative marketing campaigns to promote products/services.
• Conduct market research to identify trends and opportunities.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Brand Recognition:
• Enhance and maintain the company's brand identity.
• Monitor and manage brand consistency across all touchpoints.
• Content Creation:
• Create compelling content for various platforms including blogs, social media, and newsletters.
• Ensure content aligns with the company's messaging and values.
• Online Marketing:
• Oversee digital marketing efforts including SEO, SEM, and online advertising.
• Manage the company's presence on various online platforms to optimize engagement.
• Utilize analytics to measure and report on the performance of online campaigns.
• Company Website:
• Maintain and update the company website to ensure accurate and current information.
• Implement SEO best practices to improve website visibility.
• Work closely with the web development team for site improvements.
• Social Media:
• Develop and implement a social media strategy to increase brand awareness.
• Create engaging content for various social media platforms.
• Monitor social media channels for industry trends and competitor activities.
• Collaboration with Sales:
• Contribute to the development of sales presentations and proposals.
• Ensure marketing materials align with the sales strategy.
• Industry Events:
• Represent the company at industry conferences and events.
• Coordinate logistics for participation in trade shows and exhibitions.
• Network and build relationships within the industry.

Qualification:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing and communications with a focus on B2B environment.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Familiarity with the technical aspects of the industry is preferred.
• Strong project management skills and the ability to meet deadlines.

If you are a results-oriented individual with a passion for driving brand success and effective communication, we invite you to apply for this exciting opportunity. Please submit your resume, cover letter, and a portfolio showcasing relevant work.

About PIPECARE Group:

PIPECARE Group offers comprehensive In-Line Inspection Services to identify and size pipeline threats. Utilizing advanced technologies such as Magnetic Flux Leakage, Transverse Field Inspection, Ultrasound, and specialized tools, PIPECARE ensures precise detection and assessment of various pipeline anomalies.

What we do:

In-Line Inspection Services:

PIPECARE provides In-Line Inspection Services to locate, identify, and size threats supporting integrity management requirements.

Specialized Tools and Technologies:

Combo Tools: Use multiple measurement systems in various combinations.

Specialized Tubing Technologies: Designed for Furnace and Downhole Operations.

Equal Opportunity Employer: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.