Senior Marketing Specialist Arabic Speaker

We are seeking an experienced Senior Marketing Specialist (Arabic Speaker) to join a leading French Bakery & Caf in Abu Dhabi. The candidate will play a pivotal role in driving the brand's marketing initiatives, ensuring alignment with the company’s vision and objectives while collaborating closely with the group marketing team.

Key Responsibilities

1. Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
2. Manage the entire marketing function including social media platforms, public relations efforts, events, content creation, and marketing collaterals.
3. Collaborate with senior management to ensure marketing initiatives align with business goals.
4. Plan and oversee marketing events and campaigns to promote brand awareness and customer loyalty.
5. Create and manage engaging Arabic content tailored to the target audience.
6. Analyze marketing performance metrics and provide actionable insights to optimize strategies.
7. Maintain consistency in branding and messaging across all marketing channels.
8. Work closely with the head office and outlets in Abu Dhabi to ensure cohesive brand representation.

Requirements

1. Master’s or Bachelor’s degree in Marketing, Business Administration, or a related field.
2. Native Arabic speaker with excellent communication skills.
3. Proven experience in marketing within the F&B sector, standalone restaurants, or cafeterias.
4. Expertise in developing and implementing marketing strategies.
5. Proficiency in social media management, content creation, and PR.
6. Strong organizational, communication, and project management skills.
7. Ability to work effectively with senior management and cross-functional teams.
8. Flexibility to work at multiple locations within Abu Dhabi.

Only candidates currently residing in the UAE will be considered for this role.