Senior Marketing Manager - Energy Conference and Exhibition

JOB PURPOSE:

The Senior Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences in the energy sector. Using traditional and innovative marketing techniques, the Senior Marketing Manager will support the drive to attract sponsors, exhibitors, delegates, visitors, and media. The Senior Marketing Manager will be the marketing lead for the specific event(s) they are allocated to. The successful applicant must have exhibition experience and working knowledge across all marketing channels including website and user experience, design and digital/print collaterals, data, EDMs, content, social media, and digital marketing. Market research and analytics are a must to ensure campaign plans evolve year on year in line with the growth plans of the events. The Senior Marketing Manager will lead a team of marketeers to deliver the complex campaign plan, across multiple verticals for the event.

KEY ACCOUNTABILITIES:

1. Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate, and visitor campaigns.
2. Develop plan for lead generation and engage with each team to ensure optimisation of campaign plans throughout the event cycle.
3. Forecast and monitor budget and negotiate with suppliers.
4. Data acquisition, data analysis, segmentation, and management.
5. Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential.