Senior Marketing Manager

As The Senior Marketing Manager, you will take the lead in crafting dynamic marketing strategies for international energy trade exhibitions and conferences. You'll drive innovative campaigns to attract sponsors, exhibitors, delegates, visitors, and media, leveraging both traditional and cutting-edge techniques.

As the marketing lead for your assigned events, you'll bring expertise in exhibitions and a deep understanding of all marketing channels: websites, UX, design, digital and print materials, data, EDMs, content, social media, and digital marketing. Using market research and analytics, you'll refine campaigns to fuel event growth year after year.

Key Responsibilities:

• Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate and visitor campaigns.
• Develop a plan for lead generation and engage with each team to ensure optimization of campaign plans throughout the event cycle.
• Forecast and monitor budget and negotiate with suppliers.
• Data acquisition, data analysis, segmentation, and management.
• Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential.
• Work with external suppliers to produce key marketing materials in print, digital, and video.
• Website management with 3rd parties, user experience, analytics, and content.
• Social media (organic and paid) and digital including SEO, PPC, geofencing, etc.
• Media Plan PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration, and onsite management.
• Manage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, surveys, and market research.
• Advocacy plan with sponsors, exhibitors, delegates, and visitors to increase reach and attract new business and new registrations.

About You:

Minimum Experience: 5+ years in mid-manager level marketing, exhibition marketing is a must.

• Strategy creation and critical path analysis.
• Experience in the use of databases in both mass and targeted direct marketing campaigns.
• Experience managing the production of mobile apps and online registration systems.
• Website Management and User Experience.
• Excellent writing skills, including proofreading and messaging.
• Marketing Automation, Lead Generation, and Lead Scoring.
• Big Data Analysis from multiple sources.
• Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels.
• Excellent negotiation and relationship-building skills.