Senior Marketing Manager

Job Title: Marketing Specialist

Qualifications:

Master of Commerce, MBA/PG Diploma in Business Management (Finance, Marketing)

Nationality: Any

Vacancy: 1 Vacancy

Job Description:

• Develop and implement data-driven marketing strategies to enhance brand awareness and customer engagement in the Forex industry.
• Optimize and manage paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring ROI-driven performance.
• Track, analyze, and interpret website traffic, conversion rates, and user behavior using Google Analytics, Google Tag Manager, and heatmaps.
• Conduct A/B testing on landing pages, email campaigns, and ad creatives to optimize performance.

Content & Social Media Marketing:

• Create, manage, and optimize content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Implement SEO & SEM strategies to improve organic reach and lead generation.
• Utilize content marketing strategies such as blog writing, infographics, and educational materials to attract and retain traders.

Marketing Automation & CRM:

• Manage email marketing campaigns, drip sequences, and automation workflows using tools like HubSpot, Mailchimp, or Active Campaign.
• Set up and optimize WhatsApp Business API and chatbot automation for customer engagement.
• Integrate and manage CRM systems (Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation.

Analytics & Performance Tracking:

• Conduct competitive analysis and monitor industry trends to identify growth opportunities.
• Generate and present detailed marketing reports using Google Data Studio, Power BI, or Tableau.
• Use UTM parameters and tracking pixels to measure campaign effectiveness and customer journeys.

Desired Candidate Profile:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably in finance or Forex.
• Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Proficiency in SEO, SEM, Google Analytics, and marketing automation tools.
• Hands-on experience with email marketing platforms and CRM integration.
• Ability to analyze KPIs, ROI, and conversion rates to optimize campaigns.
• Knowledge of Forex markets and financial products is highly desirable.
• Strong technical knowledge of marketing integrations, tracking pixels, and API-driven automation.
• Ability to work in a fast-paced, data-driven environment and manage multiple projects.
• Experience with Python, SQL, or Excel (for data analysis and automation).
• Proficiency in Google Tag Manager and event tracking implementation.
• Familiarity with marketing AI tools (ChatGPT, Jasper, or MidJourney for content generation).
• Strong graphic design skills using Adobe Creative Suite, Figma, or Canva.

Company Overview:

We are a dynamic and growing company in the financial services industry, specializing in Forex trading. Our mission is to provide innovative trading solutions and top-tier client service. We are looking for a Marketing Specialist with a passion for finance, strong technical marketing skills, and expertise in digital strategies to drive engagement and brand growth.