Supervise Marketing Strategy, plan & implementation
Management of:
Managing the team for B2B & B2C requirements for aftersales business including Al-Futtaim Auto Centers (ALAC)
Internal Al-Futtaim stakeholders
Experiential projects, sponsorships/ partnerships - planning and strategy implementation.
Social media strategy development and implementation, separately for each business - relevant to the brand positioning to maximize engagement, opportunities, and loyalty
Agency partner relationships
Coordination of:
Public Relations planning and
CRM communication across the customer journey
In conjunction with the Performance management team, responsible for supporting the businesses in the development and implementation of their digital strategy including the , maintenance and optimizing of all digital plans.