Senior Manager - Growth Marketing

About Us
Core42, a G42 company, is a leading provider of sovereign cloud, AI infrastructure, and services. We deliver transformative technology solutions that empower individuals, enterprises, and nations to unlock the full potential of AI. With a mission to accelerate innovation and help our partners achieve ambitious goals, Core42 combines sovereign capabilities with scalable, high-performance compute infrastructure, positioning itself at the forefront of AI innovation in the Middle East and beyond. Learn more at www.core42.ai.

The Opportunity
Core42 is seeking an experienced and results-oriented Senior Manager - Growth Marketing to drive global B2B marketing initiatives focused on customer acquisition, retention, and revenue growth. This role will report directly to the Director of Growth Marketing and Operations and will be responsible for scaling marketing programs across international markets.

Responsibilities
Your key responsibilities include:

1. Growth Strategy And Execution
   • Develop and execute data-driven growth marketing strategies to drive B2B customer acquisition and revenue growth on a global scale.
   • Lead international marketing campaigns including digital advertising, performance marketing, SEO/SEM, and demand generation.
   • Collaborate with product, sales, and customer success teams to create campaigns aligned with business objectives.
   • Identify, test, and scale new marketing channels and tactics that drive measurable growth.
2. Lead Generation And Conversion
   • Design and implement lead generation programs, including inbound and outbound strategies.
   • Oversee and optimize digital marketing efforts and external agencies (as applicable) across various channels, including search engine marketing and social media with sharp focus on exceeding growth KPIs (total sales, revenue, ROAS, and CAC).
   • Develop processes for capturing, scoring, and nurturing leads through marketing automation tools.
   • Partner with sales operations to align marketing-qualified leads (MQLs) with sales-qualified leads (SQLs) and improve lead conversion rate and pipeline generation.
3. Campaign Management And Optimization
   • Manage end-to-end campaign execution, including planning, targeting, execution, and optimization.
   • Develop and optimize account-based marketing (ABM) strategies tailored to international markets.
   • Lead Conversion Rate Optimization (CRO) initiatives by conducting A/B testing, analyzing user behavior, and implementing data-driven improvements to enhance website and funnel performance.
   • Continuously measure and analyze campaign performance, providing actionable insights and recommendations.
4. Data Analysis And Reporting
   • Establish and track key performance indicators (KPIs) related to growth initiatives.
   • Develop dashboards and reporting frameworks to provide visibility into marketing effectiveness.
   • Use data-driven insights to iterate on marketing programs and improve campaign ROI.
5. Leadership And Collaboration
   • Collaborate with cross-functional teams including sales, product marketing, and operations to ensure marketing efforts are integrated and aligned.
   • Partner with external agencies and vendors to execute large-scale marketing campaigns.

Qualifications
What we're looking for:

• 10+ years of experience in growth marketing, with a focus on B2B marketing on a global scale.
• Proven track record of designing and executing successful international marketing campaigns.
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via lifecycle/nurture strategies.
• Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the setup, execution, and optimization of nurture programs.
• Expertise in digital marketing platforms such as Google Ads, LinkedIn Ads, HubSpot, and Salesforce.
• Strong analytical skills, fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes to inform marketing decisions.
• Ability to thrive in a fast-paced, results-driven environment while managing multiple priorities.

What Working At Core42 Offers
Join our diverse team of 1100+ employees representing 68 nationalities fostering an inclusive, innovative and collaborative environment. At Core42, we foster a culture grounded in trust, accountability, and high performance. We are united by our values: Grit, Passion, and Impact. Our team members thrive in an environment where each person's contributions propel us forward, and together, we are committed to achieving extraordinary results.

• Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.
• Growth Opportunity: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.
• Rewards: A competitive remuneration package with a host of perks including annual bonus, healthcare & life insurance, education support, leave benefits and more.