Senior Field Marketing Manager - UAE

Company Description

MicroStrategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends, we set them, and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. MicroStrategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, MicroStrategy's stock has outperformed every company in the S&P 500.

Our people are the core of our success. At MicroStrategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values bold, agile, engaged, impactful, and united are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where all employees' contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At MicroStrategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

Senior Field Marketing Manager UAE

Location: Dubai, UAE (Hybrid Working).

Language Requirement: Arabic and English language skills are essential.

Full-time

The Role

The Senior Field Marketing Manager will be a strategic partner with field sales and business development teams, building a healthy sales pipeline. You will be responsible for the strategy, planning and execution of marketing activities including but not limited to events, digital campaigns, media relations, webinars, customer stories capture, partner events, etc. A passion for delivering pipeline generating programs across multi-channel marketing, operating both strategically and hands on such as knowledge of implementing LinkedIn Paid Ads strategy, Social Selling via LinkedIn Sales Navigator, and driving social employee advocacy programmes.

The role includes managing and executing all logistics for marketing field activities for UAE, KSA, Qatar, Oman & Turkey. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The right person will also be able to provide input into the programme strategy, conceiving of new ideas to increase effectiveness as part of the overall MicroStrategy go-to-market platform. We are looking for an individual who will not just want to execute tasks across multiple projects but also take on a leadership role. This role will require multi-matrix partnering across different teams such as sales, customer success, sales engineering, as well as across different marketing functions including corporate headquarters to take corporate campaigns and optimise to meet regional requirements.

Day To Day Responsibilities

• Working with sales leadership to build and execute go-to-market strategy
• Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution, and measurement of field marketing activities delivering to pipeline targets and KPIs
• Take ownership of field marketing program, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of MicroStrategy to support customer retention and new customer acquisition
• Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales
• Provide guidance on marketing messages and campaign development to ensure effectiveness. Work with regional and global marketing and cross functional peers to ensure relevant solution messaging in the local context
• Plan and align joint marketing with our key partners
• Facilitate and track lead distribution and follow up activities with sales and business development teams
• Track and report campaign metrics as well as overall ROI
• Manage project timelines, quality, resources, and budget to plan, which may include the management of external agencies
• Manage and update website with local assets (manage translations)
• Manage vendor coordination, obtain quotes, submit purchase orders, and track invoices

Interpersonal Skills

An entrepreneurial, agile, and creative mindset is required for success in this role:

• Self-starter, with a flexible attitude, experience working in a fast-paced environment
• Strong project management and organisation skills with the ability to prioritise multiple projects, across three different countries and teams, to meet deadlines
• Team oriented, with a natural talent for partnering with sales and pre-sales, focused on overcoming obstacles and having the humility and confidence to put team success first
• Problem solver and influencing skills able to creatively negotiate and partner with internal and external stakeholders
• International outlook appreciation for different cultures and local market dynamics to partner with the teams in MEA region.

Qualifications

Required Experience:

• 8+ years marketing experience in B2B tech companies; cloud platform and/or SaaS markets is preferred
• Strong event background and execution experience
• Experience in working within a customer focused sales environment with an understanding of sales channels and market segments
• Arabic and English language skills
• Degree educated or equivalent academic/work experience

Desirable Experience And Skills

• CRM: Salesforce
• Microsoft Products: Outlook, Word, PowerPoint, Excel
• Marketing Automation: Marketo
• Sales Tools: LinkedIn Sales Navigator
• Desirable experience Google Analytics, Content Stack, Cvent, Zoom webinars, Wrike

Additional Information

MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally protected basis.