Senior Executive - Marketing Science

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real-time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation, and content activation.

We are currently seeking a Senior Executive - Marketing Science to join our MENA HQ in Dubai.

A typical day will include:

• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources.
• Development and execution of the measurement plan.
• Ensuring timely follow through on all scheduled and ad hoc deliverables.
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to the right level of quality.
• Development of presentations to clients, including the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person.
• Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals.
• Evaluating data and research/analytics vendors for client needs or as they approach clients.
• Working with third-party research/analytics vendors to design and set up projects for clients.

To land this position you must have:

• 2-3 years minimum of experience in a quantitative data-driven field, media, or other relevant field.
• Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields.
• Strong Microsoft Excel skills (vlookups, Pivot Tables, Macros, and other advanced functions).
• Experience with delivering and operationalizing reporting solutions for clients.

Technical Skills Required:

• Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.).
• Experience with advanced data management programs (SQL, Access, etc.).
• Experience with other coding languages (Java, R, Python, etc.).
• Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.).
• Prior agency experience.
• Basic understanding of databases and Data Modeling.
• Passion for mentoring and coaching others.
• Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon).
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.).