Senior Executive - Hybrid Planning (Planning & Paid Social)

Senior Executive - Hybrid Planning (Planning & Paid Social)

UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand's aperture and rejecting black-and-white marketing decisions.

Ranked as the #1 global agency network by Forrester for our current offerings and future strategy, we are also the number one media agency group in the region for the 7th consecutive year as per RECMA's most recent report. Our client roster includes global clients including Emirates, STC, Dyson, Aramco, Boeing, Nespresso, Kenvue, McDonald's, Mattel, Sony, Diriyah, New Balance, Talabat and Al Habtoor Motors.

Our most prized accolade is that of our team whereby they voted us as a Great Place to Work in 2022 and 2023. This is a recognition we aim to keep upholding by putting our people at the centre of our business and continuously fostering an environment built on meritocracy, a sense of belonging, and community spirit to encourage work-life integration.

People

The Senior Executive Integrated Planning will be responsible for the quality of the digital and offline media products for their allocated clients and team, including the development of media objectives & KPIs, and developing technical skills that increase performance and optimization. Proactively offer innovative solutions and best practices. The Senior Executive Integrated Planning is responsible for overall client satisfaction, managing and liaising with all internal stakeholders to ensure that deliverables are driving product excellence.

Responsibilities

Product, Planning, and Pitching

• Deep knowledge and skillset across all areas of digital (display, video, social and mobile, RTB, programmatic, social, and content).
• Deep knowledge of technical digital systems and research tools, especially programmatic and performance technologies, and how to use these in innovative ways for client briefs.
• Minimum of 2 years experience in performance: campaign set-up, optimization, monitoring, and reporting.
• Responsible for overall digital planning and performance optimization.
• Works with the client servicing and planning team to drive communications planning and new ways of thinking in line with digital offerings.
• Full control of the digital execution and optimization deliverables.
• Proficient campaign management skills to ensure correct digital deliverables.
• Define KPI baselines and goals, analyze paid platform results, and provide key takeaways to the team and clients.
• Constantly work to improve campaign performance through real-time optimizations, strategic recommendations through insights collection, and generally strive to over-deliver for clients.
• Maintain campaign pacing reports to ensure campaigns deliver in full KPIs previously planned.
• Create Excel pivots, charts and graphs as well as develop actionable insights for client-facing campaign reporting.
• Provides direction regarding competitive reporting and media planning and carries overall responsibility for preparation, format, interpretation, and presentation to Clients.
• Maintains strong relationships with internal stakeholders.
• Promote an open working environment where opinions, views, and ideas can be shared.
• Ensure best practices with other teams in the agency.
• Contributes to innovation and idea generation when needed.
• Acts as a knowledge hub for team members and is at the very forefront of emerging technologies and digital trends.
• Has an understanding of the integrated media mix and market.
• Strong communication skills to liaise with multi-stakeholders.

You'll love it here if:

• You thrive in a dynamic, fast-paced, high-energy environment.
• You are both a creative and analytical person.
• You are detail-oriented and organized.
• You are a team player and enjoy collaboration.

Required Skills/Experience:

• 2+ Years of hands-on experience.
• Advanced skills in Excel including pivot tables and macros.
• Google Ads and Meta Certified are a plus.