Senior Executive - CRM & Marketing

The position is responsible for developing and implementing the long and short-term marketing strategies of the brands assigned.

Responsibilities include brand management, budget management, business development, and people management.

Job Description

POSITION OBJECTIVE

• Develop and implement the long and short-term marketing strategies of the brands assigned.
• Manage brand management, budget management, business development, and people management.

Key Responsibilities:

• Work closely with the assigned brands and manage the marketing services function to support the brand, ensuring that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives.
• Responsible for campaigns for existing and new stores, building and maintaining media relationships, and ensuring effective communications with agencies in all markets.

Brand Management

• Develop an integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising, and promotional activities.
• Understand product positioning and brand management backed with a strong understanding of brand communication using integrated communication tools.

Budget Management / Profit Management

• Formulate marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand.
• Develop new clients and negotiate with them for securing profitable business.

Business Development

• Plan and execute marketing strategies to achieve desired volume, market share, and profit objectives.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies.
• Develop strategic relationships with key accounts from various sectors to understand their requirements.
• Provide customized solutions, including products and services, as well as cultivating relations for retention and acquisition.
• Develop sales and customer marketing campaigns for the organization based on market trends, new market identification, and consumption patterns.
• Identify strategic alliances for developing new business partners in different regions to open new lines of business.

Marketing Operations

• Conduct competitor analysis by keeping abreast of market trends and competitor moves, identifying prospective clients from various sectors, and generating business from existing ones.
• Adept in handling all retail operations, detailed market analysis, range and product selections, marketing, and client servicing.
• Identify customer segments, buying behavior, and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiatives.
• Manage customer-centric operations and ensure customer satisfaction by achieving service quality norms.
• Identify current market trends, gather competitor data, and identify consumer insights to increase brand penetration and loyalty in the market.
• Responsible for advertising media planning and working with local and national media houses, creative teams, researchers, and other media contacts for preparing cost-effective media plans.
• Align with creative teams and visual merchandisers to finalize campaign designs.
• Ensure to achieve 100% ROI (Measurability Report of ROI expectation needs to be filled before each event).
• Conduct Events & Campaigns Post Mortem Reports with the ROI calculation to assess if the event achieved the planned success.
• Work closely with the territories' marketing heads, updating them with brand information and providing required artworks/media plans/briefs while understanding regional requirements and opportunities.
• Understand GCC market restrictions and ensure that artworks are created with cultural respect.