Senior Executive - Communications (Arabic) - Dubai Holding Community Management

About Dubai Holding Community Management:

Dubai Holding Community Management (DHCM) is a premium community management services provider under the umbrella of Dubai Holding. Established in 2021, DHCM has quickly become a leader in the industry, offering exceptional services to maintain and enhance residential communities and districts across Dubai.

At DHCM, we believe in creating sustainable and vibrant communities that offer a sense of belonging to residents. Our team of experts provides various services, including community and district management, technical management, and financial management.

Our community and district management services ensure that each community is well-maintained, secure, and operates efficiently. We manage common areas, enforce community rules and regulations, coordinate with local authorities, and respond to residents' concerns promptly and effectively

We proudly manage a portfolio of prestigious communities, including Bluewaters, City Walk, Port de La Mer, Bvlgari Residences, Jumeirah Beach Residence (JBR), and Business Bay Executive Towers, among others. Additionally, we manage iconic districts, including Business Bay, Dubai Land Residences, Jaddaf Waterfront, Dubai Media City, Dubai Internet City, Dubai Studio City, Dubai Harbour, and more.

About the Role:

The Senior Executive - Communications (Arabic), within the Lifestyle Marketing & Communication department, is responsible for developing and implementing effective communication strategies to promote Dubai Holding Community Management (DHCM) and its communities to Arabic-speaking audiences. This role focuses on showcasing the lifestyle offerings, events, and community spirit through engaging content, managing media relations, coordinating community outreach activities, and ensuring consistent brand messaging across all Arabic communication channels. The Senior Executive will play a key role in building and maintaining positive relationships with Arabic-speaking residents, stakeholders, and media, contributing to the overall marketing and communication objectives of the department.

The main duties and responsibilities of this role:

• Content Creation (Arabic): Develop and write high-quality, lifestyle-focused Arabic content for various communication channels, including press releases, website articles, social media posts, newsletters, brochures, event materials, and marketing campaigns. Ensure content is accurate, engaging, culturally relevant, and aligned with the department's marketing strategies.
• Media Relations (Arabic): Build and maintain relationships with Arabic media outlets and journalists, specifically those covering lifestyle, community events, and related topics. Pitch stories, respond to media inquiries, and coordinate media interviews. Monitor Arabic media coverage and analyze its effectiveness in promoting DHCM's lifestyle offerings.
• Community Engagement (Arabic): Plan and execute community outreach activities targeted at Arabic-speaking residents, focusing on lifestyle events, programs, and initiatives. Organize events, workshops, and other activities to foster community spirit and promote DHCM's lifestyle offerings.
• Social Media Management (Arabic): Manage DHCM's Arabic social media presence, creating and scheduling engaging, lifestyle-focused content, monitoring conversations, and responding to comments and inquiries.
• Translation & Adaptation: Translate and adapt English communication materials related to lifestyle and community events into Arabic, ensuring accuracy and cultural sensitivity. Proofread and edit Arabic content to maintain high quality.
• Internal Communications (Arabic): Develop and disseminate internal communications to Arabic-speaking employees within the Lifestyle Marketing & Communication department and other relevant teams, keeping them informed about campaigns, events, and initiatives.
• Brand Management (Arabic): Ensure consistent use of DHCM's brand guidelines and messaging, particularly related to lifestyle and community, across all Arabic communication platforms.
• Reporting & Analysis: Track and analyze the effectiveness of Arabic communication campaigns related to lifestyle and community engagement, providing regular reports on key metrics and making recommendations for improvement.

About you:

The ideal candidate will have the below qualifications and experience:

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Proven experience 3+ years in communications, public relations, or marketing, with a focus on Arabic-speaking audiences and ideally within a lifestyle or community-focused context.
• Excellent written and verbal communication skills in Arabic.
• Strong understanding of the Arabic media landscape and cultural sensitivities.
• Proficiency in creating engaging, lifestyle-focused content for various platforms.
• Experience in media relations and community engagement, particularly related to lifestyle and events.
• Ability to work independently and as part of a team within a fast-paced marketing environment.
• Strong organizational and project management skills.
• Proficiency in MS Office Suite and social media management tools.
• Fluency in English is often preferred.

Competencies:

• Excellent Arabic communication skills (written and verbal)
• Cultural sensitivity and awareness
• Media relations and networking, specifically within the lifestyle and community sphere
• Content creation and storytelling, with a focus on lifestyle and events
• Community engagement and outreach
• Social media management
• Project management and organization
• Teamwork and collaboration
• Analytical skills

About Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered Internal workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.