Senior Digital Media Planner

The Senior Digital Media Planner is responsible for developing and executing effective digital media campaigns. This includes conducting market research, identifying target audiences, selecting appropriate media channels, and managing advertising budgets. The Senior Digital Media Planner also analyzes campaign performance, makes data-driven recommendations, and collaborates with creative teams to optimize campaign effectiveness.

Responsibilities

1. Conduct market research to identify target audiences and market trends.
2. Develop comprehensive digital media plans aligned with campaign objectives.
3. Select and negotiate media placements, including social media, display advertising, and search engine marketing.
4. Manage advertising budgets and allocate resources effectively.
5. Monitor campaign performance and analyze data to optimize results.
6. Collaborate with creative teams to develop compelling ad creative and landing pages.
7. Stay updated on emerging digital media trends and technologies.
8. Provide reports and presentations to stakeholders, highlighting campaign performance and recommendations.

Minimum Qualifications

1. Bachelor's degree in marketing, advertising, or a related field.
2. Proven experience as a Digital Media Planner or similar role.
3. Strong knowledge of digital media platforms, tools, and metrics.
4. Excellent understanding of media planning and buying processes.
5. Analytical mindset and proficiency in data analysis tools.