Senior Digital Marketing Specialist

About Us:

We are a dynamic online travel agency specializing in curated travel experiences. We offer a range of services, including flights, hotels, holiday packages, and transportation solutions. With a deep focus on tourism and customer satisfaction, our goal is to inspire travelers and simplify their booking journey through seamless online platforms. We are looking for a talented Digital Marketing Specialist to join our team and drive our growth across digital channels.

Position Overview:

As a Digital Marketing Specialist, you will oversee the entire digital marketing strategy to position our brand as a top-tier travel and tourism platform in the UAE and beyond. You'll be responsible for developing high-impact campaigns across multiple digital channels to engage customers and drive bookings.

Key Responsibilities:

• Develop and implement marketing strategies focused on growing tourism-related services, including flights, hotel packages, and travel offers.
• Manage paid digital campaigns (Google Ads, Meta Ads, and more) with a focus on customer acquisition and brand awareness.
• Enhance online visibility through SEO optimization, ensuring our platform ranks high on search engines for travel-related queries.
• Create engaging content for social media and blogs that highlight popular travel destinations, holiday packages, and customer testimonials.
• Track and measure performance using Google Analytics and other reporting tools, adjusting strategies to maximize ROI.
• Manage email marketing campaigns to engage and retain customers, promoting special discounts and seasonal packages.
• Coordinate with the sales team to ensure alignment between marketing and business goals.
• Stay updated on tourism trends and evolving customer preferences in the UAE and international travel markets.
• Monitor industry competitors and adopt best practices in online travel marketing.

Requirements:

• 2+ years of digital marketing experience in the UAE, preferably within the travel, tourism, or e-commerce sectors.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing.
• Familiarity with online travel agency platforms and tourism marketing campaigns.
• Hands-on experience with Google Analytics and other data tools for performance tracking.
• Proficiency in CRM platforms and marketing automation tools.
• Excellent communication skills in English (Arabic language skills are a plus).
• Strong analytical skills to interpret data and optimize campaigns effectively.
• Creative thinker with a passion for travel and tourism.

Job Type: Full-time

Work Location: In person

Application Deadline: 30/11/2024