Senior Digital Marketing Head

Job Title: Senior Digital Marketing Head

Location: Onsite

About Us:

Buy Luggage Online is a leading e-commerce platform specializing in a wide range of high-quality luggage and travel accessories. We are committed to providing our customers with exceptional products and a seamless shopping experience. As we continue to grow, we are seeking a dynamic and experienced Senior Digital Marketing Head to lead our digital marketing initiatives and drive our online sales.

Job Summary:

The Senior Digital Marketing Head will be responsible for developing and executing a comprehensive digital marketing strategy to enhance brand visibility, drive traffic, and increase sales. This role requires a strategic thinker with a strong background in digital marketing, e-commerce, and team leadership. The ideal candidate will have a proven track record of successfully managing digital marketing campaigns, optimizing online performance, and delivering measurable results.

Key Responsibilities:

1. Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including brand awareness, customer acquisition, and revenue growth.
2. Lead and mentor a team of digital marketing professionals, providing guidance, support, and development opportunities.
3. Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to enhance organic and paid search performance.
4. Create and manage a content marketing strategy that includes blog posts, videos, infographics, and other content types to engage and educate our target audience.
5. Develop and execute social media strategies across platforms such as Instagram, Facebook, Twitter, LinkedIn, and others, to increase engagement and build a loyal customer base.
6. Design and implement email marketing campaigns to nurture leads, retain customers, and drive repeat purchases.
7. Optimize product listings and advertising strategies on marketplaces such as Amazon and Lulu to maximize visibility and sales.
8. Utilize data and analytics to measure the effectiveness of digital marketing campaigns, identify trends, and make data-driven decisions.
9. Manage the digital marketing budget, ensuring cost-effective strategies and a strong return on investment (ROI).
10. Identify and develop strategic partnerships and collaborations to expand our reach and enhance our brand presence.
11. Conduct market research and analyze customer behavior to inform marketing strategies and improve the customer experience.

Desired Candidate Profile

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role within an e-commerce environment.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong knowledge of SEO, SEM, content marketing, social media, email marketing, and e-commerce platforms.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Whatsapp Automation).
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Creative thinker with a results-oriented mindset.

Why Join Us:

• Opportunity to lead and shape the digital marketing strategy of a growing e-commerce brand.
• Collaborative and dynamic work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of successful digital marketing campaigns.

Buy Luggage Online is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.