Senior Digital Marketing Executive

Job Description:

Responsibilities:

1. Develop and execute digital marketing strategies and campaigns to meet business objectives.
2. Plan and manage all digital marketing activities including SEO/SEM, email, social media, and display advertising campaigns.
3. Collaborate with internal teams to create landing pages and optimize user experience.
4. Create engaging content for social media, websites, blogs, and email campaigns.
5. Ensure content aligns with brand messaging and drives engagement and conversions.
6. Manage the content calendar and ensure timely publication.
7. Optimize website content for search engines (SEO) and manage PPC campaigns (SEM).
8. Conduct keyword research and competitive analysis to improve search engine rankings.
9. Track and analyze website traffic flow and provide regular internal reports.
10. Develop, implement, and manage social media strategy.
11. Create and publish high-quality content across social media platforms.
12. Engage with users and respond to social media messages, inquiries, and comments.
13. Design and execute email marketing campaigns to nurture leads and engage customers.
14. Segment email lists and personalize email content.
15. Track and report on email campaign performance and make recommendations for improvement.
16. Monitor and report on the performance of all digital marketing campaigns.
17. Use data and analytics to optimize and improve campaign performance.
18. Generate insights and recommendations based on campaign data.
19. Manage and optimize digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.).
20. Allocate and manage the digital marketing budget effectively.
21. Track and report on campaign spend and ROI.
22. Work with design and content teams to develop creative assets for campaigns.
23. Coordinate with sales teams to align marketing strategies with business goals.
24. Stay updated on the latest industry trends and competitor activities.

Job Type: Full-time

Pay: AED5,000 - AED7,000.00 per month

Application Deadline: 08/10/2024