Senior Digital Marketing Executive

Responsibilities

• Strategy Development: Create, implement, and manage comprehensive digital marketing strategies to enhance brand visibility for Makeen and MTS and drive online traffic across various digital platforms.
• Campaign Management: Plan, execute, and optimize online campaigns (PPC, SEO, SEM, email marketing, social media, content marketing, landing page development, etc.) to achieve business objectives.
• Content Strategy: Oversee content creation and distribution for Makeen and MTS, ensuring alignment with brand guidelines and audience preferences.
• SEO / SEM Management: Develop and implement SEO / SEM strategies to improve organic search rankings and increase website traffic for Makeen and MTS.
• Technology & Improvement Initiatives: Assist IT with marketing integration on new property software, including lead source integration and posting directly from CRM to online aggregators and websites.
• Customer Satisfaction: Manage the NPS and customer satisfaction surveys across Makeen and MTS, working closely with cross-functional teams and tracking results to create actionable feedback to improve customer service.
• Social Media Management: Manage and grow our social media presence across Makeen and MTS platforms, including content planning, posting schedules, and performance tracking.
• Analytics and Reporting: Analyze digital marketing metrics and create detailed reports to measure the effectiveness of campaigns, providing insights and recommendations for improvement.
• Budget Management: Monitor and manage the digital marketing budget for Makeen and MTS, ensuring optimal ROI for all marketing activities.
• Team Collaboration: Work closely with cross-functional teams including creative, product, and sales to ensure alignment and synergy in all marketing efforts.
• Market Research: Conduct market research to identify trends, customer preferences, and competitor strategies to inform marketing plans.
• Innovation: Stay updated with the latest industry trends, tools, and technologies to ensure the company remains at the forefront of digital marketing.
• Property Portals Listing: List all properties available for rent or sale on property portals and ensure they are live on time.
• Relationship with Group Marketing: Collaborate closely with Group Marketing to ensure strategic alignment and development of creative design and content across all marketing material.
• Relationship with Marketing Suppliers: Manage the relationship between the company and external suppliers to assure the task is completed as planned.
• Company Website: Manage and update Makeen and MTS website content and enhance overall website design, ensuring a continually smooth user experience with good functionality.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 4-6 years of experience in digital marketing, with at least 2 years in a senior role.
• Strong understanding of SEO, SEM, PPC, and social media advertising.
• Proficiency in marketing automation tools, Google Analytics, Google Ads, and other digital marketing platforms.
• Excellent written and verbal communication skills.
• Good organization skills with the ability to manage multiple projects.
• Creative thinker with the ability to generate innovative marketing ideas.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to work independently as well as part of a team.
• Proven track record of managing successful digital campaigns with measurable results.

Additional Information

Preferred Skills:

• Experience in Real Estate Marketing.
• Knowledge of web development and design principles.
• Certification in Google Analytics, Google Ads, or similar digital marketing certifications.