Senior CRM Manager *Email Marketing experience*

Job Title: Online Gaming Senior CRM Specialist

***With specialization in Email Marketing***

Location: Malta or Dubai or Remote

Position Overview:
We are seeking an experienced Online Gaming Senior CRM Specialist to join our dynamic team.

The ideal candidate will be responsible for setting up, managing, and optimizing our CRM campaigns to enhance user engagement and retention within the online gaming environment.

This role requires a creative thinker with a deep understanding of CRM strategies, data analytics, and customer behaviour.

Key Responsibilities:

1. Develop and implement CRM campaigns that drive customer engagement, retention, and revenue growth in the online gaming space.
2. Analyse customer data to segment audiences and personalize marketing efforts.
3. Utilize CRM tools to set up automated campaigns and targeted emails.
4. Design, test, and deploy email campaigns with A/B testing, segmentation, and personalization to enhance engagement and conversion rates.
5. Monitor and report on the performance of CRM initiatives, adjusting strategies based on data-driven insights.
6. Work closely with product and management to ensure cohesive messaging and an exceptional player experience.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Proven experience in CRM management, in the iGaming industry.
3. Strong analytical skills with the ability to interpret data and make strategic recommendations.
4. Proficiency in CRM software (e.g., Customer.io or Klaviyo)
5. Excellent communication skills, both written and verbal.
6. Creative mindset with a passion for gaming and customer engagement.
7. Ability to work independently and manage multiple projects simultaneously.
8. Knowledge of Deliverability Tools: Experience with tools such as Google Postmaster, Mail Tester, or other email monitoring services.

What We Offer:

1. Opportunity to work in a fast-paced, innovative environment.
2. Flexible working hours and remote work options.
3. A chance to be part of a passionate team that shares a love for gaming.

If you are an experienced Senior CRM Manager in the iGaming industry, experience with email marketing and looking for your next challenge then Apply now or email me directly at:chrysavgi.patera@pentasia.com