Senior Copywriter - English - Easa Saleh Al Gurg Group ESAG

Roles & Responsibilities

• Researching industry-related topics (combining online sources, interviews, and studies)
• Write concise and engaging copy for various channels including digital, websites, external advertising, print, videography, and social media.
• Provide supporting copy/content ideas to the social & content team
• Create effective copy for press releases, websites, and other interactive media
• Develop long-form copy for LinkedIn articles and blogs
• Develop copy for news-related happenings for an internal weekly newsletter
• Work closely with the web design team to develop products, campaigns, and other content when required
• Research clients' products, markets, and keyword usage to compose targeted content
• Interpret creative direction and adapt points from creative briefs into persuasive copy.
• Submit well-structured drafts within deadlines.
• Collaborate with designers, PR, and other professionals on large and small-scale marketing projects (e.g. email campaigns and landing pages)
• Edit and proofread copy as needed
• Assist with managing the editorial element of projects throughout the entire production cycle
• Help ensure all copy communicates a consistent voice and style throughout all forms of communications.
• Conduct thorough research to ensure all copies are factually accurate, culturally relevant, and resonate with the intended audience.
• Edit and proofread all content for grammar, punctuation, and style consistency, ensuring a polished final product.
• Analyze performance metrics to assess the effectiveness of copy and make data-driven adjustments as needed.