Senior Copywriter

This role is based in Manama, Bahrain and requires relocation!

FTA on behalf of our client is looking for a Senior Copywriter. As a Senior Copywriter, you will be responsible for crafting compelling, creative, and on-brand copy that drives engagement, builds brand awareness, and supports our client's marketing goals. You will work closely with account managers, designers, and strategists to develop powerful messaging for a variety of channels including digital, print, social media, and more. Your expertise in writing for diverse audiences, combined with your deep understanding of brand voice and tone, will be critical in delivering high-quality content that resonates with target audiences and elevates client brands. Whether you're writing persuasive copy for a new campaign, refining website content, or developing thought leadership pieces, you'll play a key role in bringing creative concepts to life and ensuring consistency across all communications.

Responsibilities:

1. Write clear, persuasive, and on-brand copy for digital and print materials, including ads, websites, emails, and social media.
2. Ensure consistency of tone and messaging across all channels.
3. Work closely with designers, strategists, and account managers to develop integrated campaigns.
4. Contribute to brainstorming and campaign ideation.
5. Review and refine copy for clarity, grammar, and SEO optimization.
6. Understand client needs and align copy with their objectives.
7. Provide guidance and feedback to junior team members.
8. Research industry trends and customer insights to inform copywriting.
9. Manage multiple projects and deliver high-quality work on time.
10. Develop and execute branding and communication strategies that align with client goals and market trends.

Required Skills:

1. Exceptional writing, editing, and proofreading abilities with attention to detail.
2. Ability to develop innovative and effective copy for various platforms and audiences.
3. Deep understanding of brand voice, tone, and messaging.
4. Experience working with cross-functional teams, including designers, strategists, and account managers.
5. Familiarity with SEO principles and content optimization for digital platforms.
6. Ability to manage multiple projects simultaneously and meet deadlines.
7. Experience interacting with clients to gather input and refine copy according to their needs.
8. Comfort in adjusting writing style for different brands, mediums, and industries.

Required Qualifications:

1. Bachelor's degree in Journalism, Communication, or Arabic Language/Literature.
2. A Master's degree is a plus.
3. 4-6 years of copywriting experience, ideally in a marketing or advertising agency.