Senior Copywriter

Luxury Content Creation & Brand Storytelling:

• Craft exceptional, emotionally resonant narratives that convey the unique value proposition of the client's premium developments.
• Develop sophisticated, culturally nuanced copy that appeals to HNWI and luxury property buyers.
• Create distinctive brand voice guidelines specific to the client's luxury positioning.
• Conceptualize compelling headlines, taglines, and key messages for flagship properties.

Bilingual Excellence & Cultural Adaptation:

• Demonstrate native-level writing proficiency in both Arabic and English.
• Lead transcreation (not just translation) between languages, ensuring emotional and cultural equivalence.
• Adapt messaging to resonate with both local Emirati sensibilities and international luxury standards.
• Ensure terminology consistency across languages through creation and maintenance of a luxury real estate glossary.
• Direct the creation of premium marketing collateral including brochures, presentations, and sales tools.
• Develop sophisticated EDM campaigns targeting high-value prospects.
• Craft compelling digital content for web, social, and digital platforms.
• Write persuasive copy for print advertising and OOH campaigns.

Strategic Input & Collaboration:

• Partner with marketing to develop distinctive positioning for each development.
• Collaborate with the design team to ensure harmony between visual language and written narrative.
• Work with digital marketing specialists to optimize content for luxury buyer journeys.
• Provide expert guidance to junior writers and external agencies on brand voice.

Quality Assurance & Performance:

• Establish and enforce rigorous quality standards for all luxury content.
• Analyze performance metrics to continuously refine messaging approach.
• Stay informed on global luxury real estate trends and competitor communications.
• Conduct regular audits of content effectiveness across channels.