Senior Content Writer

We are looking for a talented and creative Content Writer to join our team. The ideal candidate will have a passion for writing and a strong understanding of creating engaging, high-quality content across various platforms. As a Content Writer, you will be responsible for developing content for websites, social media, video scripts, magazines, blogs, and articles. This role requires versatility in writing styles, a keen eye for detail, and the ability to produce content that aligns with our brand voice and resonates with the target clients.

Key Responsibilities:

Website Content:

• Create informative and engaging content for website pages, landing pages, product descriptions, and other key sections.
• Ensure the content is SEO-friendly and optimized for search engines.
• Collaborate with design and development teams to ensure content is visually appealing and user-friendly.

Social Media Content:

• Write captivating posts for social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.
• Develop content that encourages engagement, shares, and likes while maintaining the brand's tone and message.
• Monitor trends and incorporate relevant topics into social media campaigns.

Video Scripts:

• Write clear, concise, and engaging scripts for videos, advertisements, and promotional content.
• Work closely with video production teams to ensure the script aligns with visuals, brand goals, and audience expectations.

Magazine and Blog Articles:

• Research and write informative, engaging, and well-structured articles for magazines, blogs, and other written content platforms.
• Develop a content calendar and ensure timely delivery of articles.
• Optimize articles for SEO and ensure they align with target audience interests.

Creative and Editorial Writing:

• Collaborate with the marketing and creative teams to brainstorm and develop new content ideas and campaigns.
• Edit and proofread content to ensure clarity, accuracy, and consistency.
• Adapt content for different mediums and platforms while maintaining high-quality standards.

SEO and Keyword Research:

• Conduct keyword research to optimize content for search engines.
• Implement SEO strategies to improve organic reach and drive traffic to the website and other digital platforms.

Content Strategy and Planning:

• Assist in the development of content strategies and work closely with marketing and communication teams to plan content for the brand.
• Monitor content performance and analytics to optimize content strategies.

Skills & Qualifications:

• Proven experience as a content writer, copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills.
• Ability to write for different types of content (website, social media, blogs, video scripts, etc.).
• Familiarity with social media platforms and the ability to create platform-specific content.
• Creative thinking with the ability to generate fresh and engaging content ideas.
• Strong organizational skills and ability to meet deadlines.

Preferred Skills (Optional):

• Experience with video scriptwriting or a background in video production.
• Familiarity with graphic design or multimedia content creation.
• Knowledge of analytics tools like Google Analytics, SEMrush, etc.

Education and Experience:

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field (preferred).
• 2 years of experience in content writing, digital marketing, or related roles.