Senior Content Marketer

Responsibilities:

1. Develop and execute a comprehensive content messaging architecture aligned with the company's marketing objectives and target audience personas.
2. Collaborate with cross-functional teams to understand key messaging priorities and ensure consistency across all marketing channels and touchpoints.
3. Conduct a thorough content audit to evaluate existing content assets and create new content across the customer journey.
4. Create high-quality content across various media formats, including written content (articles, blogs, whitepapers), video content, and presentation decks.
5. Create, edit, and optimize engaging & informative high-quality content for various channels, including websites, blogs, social media.
6. Stay abreast of industry trends, best practices, and emerging technologies in content marketing, and proactively integrate innovative strategies into our content development efforts.