Senior Content Editor | Sports

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary:

The Content Editor will craft compelling, engaging, and conversion-driven English marketing copy for push notifications, newsletters, paid ads, banners, blogs, and more. This role is pivotal in delivering consistent, high-quality communications across all digital platforms (e-commerce, emails, marketplace), ensuring alignment with GMG Sports’ brand tone and SEO best practices. Collaborating closely with marketing, design, and product teams, the Content Editor inspires, informs, and delights customers, helping them make informed purchase decisions. Strong English skills, attention to detail, and the ability to meet deadlines in a fast-paced e-commerce environment are essential for success in this role.

Core Responsibilities:

1. Develop, write and edit engaging marketing copy for push notifications, newsletters, paid ads banners, blogs, and other digital marketing platforms for Sun & Sand Sports and Under Armour.
2. Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touchpoints.
3. Conduct research on product features, industry trends, and target audience to tailor copy that drives engagement and sales.
4. Optimise content for SEO where applicable, ensuring visibility across search engines and digital channels.
5. Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
6. Work with internal stakeholders to ensure that content aligns with ongoing campaigns, product launches, and seasonal promotions.
7. Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.
8. Manage deadlines and multitask efficiently to support the company's fast-paced marketing calendar.

Functional/Technical Competencies:

1. Strong proficiency in writing and editing English marketing copy, with a deep understanding of tone, voice, and messaging that resonates with e-commerce audiences, especially in the sports segment.
2. Familiarity with SEO best practices to optimise digital content for search engines, ensuring increased visibility and traffic for key products and promotions.
3. Excellent proofreading skills to ensure all content is free from grammatical errors, spelling mistakes, and inconsistencies in tone or voice.
4. Ability to manage multiple content projects simultaneously, meeting deadlines and maintaining quality across all digital touchpoints.
5. Ability to monitor content performance metrics, such as open rates and click-through rates, to inform content adjustments and improvements.
6. Strong ability to think creatively and propose new content ideas or approaches to enhance brand visibility and engagement.
7. Understanding of the unique demands of an e-commerce environment, especially in terms of promotional cadence, seasonal marketing, and product launch schedules.

Experience:

2+ years of experience in content creation or copywriting for digital platforms, preferably within the e-commerce or retail industry.

Additional skills:

1. Strong proofreading and editing skills, with a keen eye for detail.
2. Good knowledge of digital marketing and e-commerce platforms.
3. Familiarity with SEO optimisation and strong analytical skills to assess content performance and market trends.
4. Exceptional communication abilities for clear, impactful stakeholder interaction.
5. Ability to work in a fast-paced environment, managing multiple deadlines.
6. Creative thinking with the ability to adapt content for different target audiences and platforms.
7. Knowledge of CMS and familiarity with HTML, CSS is a plus.