Senior Commercial Manager, Coffee AfH, MENA

Senior Commercial Manager, Coffee AfH, MENA

At Costa Coffee, we are what we craft. We're reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go we've got you covered.

The Senior Commercial Manager, MENA is at the heart of shaping the future of Costa's Away-from-Home (AFH) platforms in the vibrant Middle East and Turkey region, across the UAE, KSA, Turkey, and beyond as new markets emerge. This exciting role is all about crafting winning strategies, unlocking customer opportunities, and delivering exceptional results.

You'll collaborate closely with partner market teams to define bold commercial strategies, execute standout propositions, and build operational excellence while strengthening the Costa brand. With a focus on driving performance and creating impact, you'll play a pivotal role in accelerating Costa's growth and success across a rapidly expanding territory. This is your chance to lead, innovate, and make a lasting mark!

Our teams make a difference. Whether that's working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven't forgotten our roots. That's where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as a Senior Commercial Manager, MENA, there's never been a better time to join.

So, why Costa

We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that's not all. Explore even more of our perks here: https://bit.ly/costaperks

We're passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team

What you'll do

Being a Senior Commercial Manager, MENA is about so much more than bringing our coffee to the world. It's your chance to stir up real success - which means you'll be:

• Build and maintain strong relationships with internal and external partners, inspiring investment and collaboration to drive AFH growth.
• Define the AFH platform strategy for the region by interpreting regional visions, creating local strategies, and leading market commercial and channel discussions.
• Lead and drive sales and operational performance by embedding capabilities, operational setups, and quality standards, with a focus on troubleshooting and problem-solving.
• Guide the implementation of operational and service infrastructure, including logistics, service networks, auditing, and helpline support to enhance market performance.
• Influence and inspire partners and bottlers to prioritize the Costa AFH platform, ensuring the necessary resources (human and CAPEX) are allocated.
• Collaborate with Bottlers/Partners on commercial and customer topics, providing best practices and creating win-win solutions for complex situations.
• Identify growth opportunities, create business cases, and support the development of performance metrics, frameworks, and guidelines to scale and enforce brand standards.

Who you are

It's your unique ingredients we're interested in:

• Strong Out of Home (AfH) market knowledge with experience in commercial strategy, customer insights, and category management.
• Proven ability to manage P&L, drive profitable sales, and performance management through effective sales strategy and negotiation.
• Skilled in marketing, campaign management, and translating insights into actionable strategies and engaging presentations.
• Stakeholder management expertise, capable of balancing customer, shareholder, and team needs to secure the best outcomes.
• Self-directed, adaptable to ambiguity, with a strong ability to think holistically and apply insights from external markets to drive change.
• Commercial understanding, knowledge of the AfH market, ideally Coffee Market.