Senior Campaign Executive

• Assists the Campaign Managers and Campaign Directors with the management of clients and projects
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
• Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable

long-term partner for marketing and communications services

• Manages communication with select clients and ensures deadlines and service agreements are met consistently
• Participates in the business development process by supporting with pitch preparation and research

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Directly pitches engaging content to journalists, bloggers, and analysts on an ongoing basis
• Assists in the management of press/analyst tours, briefings, and meetings
• Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Researches, identifies, and approaches appropriate media contacts (e.g., journalists, bloggers, analysts) on an ongoing basis
• Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels
• Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around how to find a good news angle or hook
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content
• Uses insight to create valuable briefing sheets for clients to use during their press briefings
• Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance

Digital / Social Media

• Uses social media platforms to expand own network, develop media relationships and

positively impact client results

• Pitches additional digital content including infographics, animations, and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions, and processes to

continuously evolve and optimise client PR campaigns

• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Team Working and Development

• Mentors and provides advice to graduates and account executives within the direct and wider team
• Ensures personal objectives are met on an ongoing basis as well as meeting all deliverable client objectives
• Accurately reports activity levels and regularly completes timesheets to ensure correct

allocation of client duties

• Works closely with line manager to maximise own strengths, improve weaknesses and

support individual and team career development

• Supports the training of graduates and interns wherever possible
• Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
• Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
• Ensures that all account activity and results are reported back to the Senior Campaign
• Communicates account performance internally at account reviews
• Provides reports to the Campaign Director or senior management team on request

General

• Supports the Client Servicing team on a range of initiatives and projects
• Takes a proactive role in promoting the LEWIS brand, its work, identity and values
• Supports the HR/Talent team by promoting both internal and external opportunities at LEWIS

across social media and via the referral scheme

• Contributes and supports the continuous improvement of systems, practices and policies

About You

• Relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Campaign Executive or Senior Campaign Executive level
• Proven written and spoken ability in English and Arabic languages
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of media: print and broadcast
• Understanding of market research and analysis
• Ability to motivate and lead a team
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact with confidence at board level with clients
• Proven ability to keep abreast of current affairs and relate them to client situations