Senior Brand Marketing Manager

Are you ready to embark on an exciting journey in the world of fashion and e-commerce?

Namshi, the #1 online fashion destination in the Middle East, is looking for talented individuals like you to join our dynamic team. We are a community built around young people who are making waves in the region. They're changing the future, and we're right next to them every step of the way. If you're passionate, innovative, and eager to be a part of a company whose mission is to be the region's favorite closet, then Namshi is the place for you.

Discover your potential with us and help us redefine the way people shop online and ignite a new generation of personal expression through style. Let's move together!

What you'll do:

We are seeking an experienced and dynamic Senior Brand Marketing Manager to spearhead our offline activations, public relations, communications, social media, brand activations, and strategic partnerships in KSA and UAE. The ideal candidate will have a strong background in managing regional marketing campaigns, building relationships with key stakeholders, and executing impactful brand initiatives that resonate with diverse audiences.

Brand Activations:

1. Develop and execute creative and impactful offline activations to enhance brand visibility and engagement.
2. Plan and oversee events, pop-ups, and campaigns targeting key demographics.

Public Relations & Communications:

1. Manage media relations and craft compelling press releases, media kits, and other PR materials.
2. Act as the brand's spokesperson when needed, ensuring consistent messaging across all channels.
3. Establish strong relationships with journalists, influencers, and media outlets in KSA and UAE.

Social Media Management:

1. Oversee social media strategy and execution, ensuring content aligns with brand objectives.
2. Collaborate with content creators and influencers to amplify brand reach and engagement.
3. Monitor and analyze social media performance to optimize campaigns.

Partnerships:

1. Identify and establish partnerships with schools, gyms, universities, and other strategic organizations in the region.
2. Develop co-branded initiatives and collaborative campaigns to drive brand awareness and loyalty.

Market Expertise:

1. Stay updated on consumer trends, cultural insights, and competitive activities in KSA and UAE.
2. Adapt marketing strategies to align with regional preferences and sensitivities.
3. Work closely with cross-functional teams, including design, sales, and product, to ensure seamless campaign execution.
4. Coordinate with external agencies and vendors for creative, media, and activation support.

Budget Management:

1. Manage budgets effectively, ensuring cost-efficient execution of campaigns.
2. Monitor ROI and provide detailed performance reports for all marketing initiatives.

What you'll need:

1. Minimum 6-8 years of experience in brand marketing, with a strong focus on KSA and UAE markets.
2. Bachelor's degree in Marketing, Communications, or a related field.
3. Proven ability to manage multi-channel campaigns and large-scale activations.
4. Exceptional communication and relationship-building skills.
5. Strong knowledge of PR, social media, and influencer marketing.
6. Demonstrated ability to work in fast-paced environments and manage multiple projects simultaneously.
7. Deep understanding of consumer behavior, cultural nuances, and market dynamics in KSA and UAE.
8. Fluency in English is required; proficiency in Arabic is highly preferred.