Senior Associate - Development Marketing

Senior Associate - Development Marketing

Provide support in the implementation, monitoring and execution of marketing requirements for Aldar Development including, advertising, promotions and public relations to support the Development Marketing objectives and maximize the positive exposure in local and international market.

ROLES AND RESPONSIBILITIES:

1. Work with the development teams, Sales teams, CM teams by organizing and developing specific marketing communication programs for existing and new product launches in collaboration with VP – Development Marketing.
2. Work with the HOD in the execution of Aldar’s brand and content strategy.
3. Support in the implementation of the global advertising campaigns activities for promoting products, systems, and services throughout the whole life cycle.
4. Support in promotional events and traditional or digital campaigns and attend them to facilitate their success.
5. Support marketing executives in organizing various projects.
6. Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
7. Prepare and deliver promotional presentations where required.
8. Conduct market research and analyze consumer rating reports/questionnaires.
9. Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).
10. Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
11. Compose and post online content on the company’s website and social media accounts.
12. Write marketing literature (brochures, press releases etc.) to augment the company’s presence in the market.

RELATED YEARS OF EXPERIENCE: Min of 6+ years of Marketing, preferably in an advertising agency or related sector.

TECHNICAL AND INTERPERSONAL SKILLS:

1. Proven experience as a marketing assistant.
2. Strong understanding of office management and marketing principles.
3. Demonstrable ability to multi-task and adhere to deadlines.
4. Well-organized with a customer-oriented approach.
5. Strong knowledge of market research techniques and databases.
6. Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.).
7. Exquisite communication and people skills.

QUALIFICATION:

Bachelor’s degree in Marketing/ Mass Communication / online advertising.