Planning and delivering CRM campaigns across the 2 markets and multiple channels with a view to retaining existing customers, increasing brand loyalty, and acquiring new customers.
Ensuring the customer database is correctly segmented for targeted marketing activities.
Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.
Developing testing strategies to guarantee the most efficient approach for CRM and our customers.
Generating creative ideas, preparing proposals, overseeing the production process, and execution.
Nurturing brand relationships and liaising on collaborations.
Contributing to projects such as automations, personalization strategies, and more.
Weekly and ad hoc reporting on campaigns to measure success and opportunities.
Thinking strategically and questioning strategies to fully optimize.