Senior Account Executive

Job Summary
Responsible for managing multiple accounts or large accounts within a public relations company or organization. Launches and manages campaign work, delegates assignments to PR team, and ensures the needs of the client are met.

Primary Responsibilities

1. Meet with clients to discuss goals, objectives, and needs.
2. Identify public relations requirements and possible audiences.
3. Devise PR campaign.
4. Set deadlines.
5. Kick off campaign.
6. Present campaign ideas to client.
7. Get budgets and ideas approved.
8. Brief media, creative, and research staff.
9. Formulate marketing strategies.
10. Maintain regular contact with both PR staff and clients.
11. Get approval for promotional work.
12. Handle budgets and manage campaign costs.
13. Invoice clients.
14. Write detailed reports.
15. Create focus groups.
16. Identify new clients.
17. Participate in creating and presenting pitches.
18. Communicate and build marketing campaigns with business owners.
19. Prospect, negotiate and close agreements.
20. Sell multi-media advertising.
21. Create marketing plans.
22. Schedule advertisements for publications.
23. Ensure revenue goals are met.