Search Engine Optimization Specialist

Responsibilities

SEO & Content Optimization

1. Develop and implement effective SEO strategies (technical, on-page, and off-page).
2. Conduct keyword research and optimize existing and new content.
3. Perform SEO audits and propose improvements.
4. Monitor and report on SEO performance metrics using tools like Google Analytics, Search Console, and Ahrefs.

YouTube SEO & Video Optimization

1. Optimize YouTube videos for titles, descriptions, tags, thumbnails, and metadata to improve visibility and engagement.
2. Analyze performance metrics using YouTube Analytics and assist with new ideas for content.

Email Marketing & Campaign Optimization

1. Design and manage email marketing campaigns, including segmentation, automation, and A/B testing.
2. Optimize email templates and improve open and click-through rates.
3. Collaborate on strategies to enhance audience engagement through email communication.