Sales Manager

KEY RESPONSIBILITIES

Network Performance

• Working closely with the Commercial director developing the annual and mid-term strategy in the network and actively participate to the Business Plan process.
• Forecast accurately annual, quarterly and monthly revenue streams.
• Monitor each client’s account / market under responsibility; and ensure monthly turnover is achieved.
• Responsible for monthly product allocation, replenishment.
• Reporting regular benchmark with competition & insure to monitor the market share per boutique and define business opportunities.
• Monitor product launches, events, pricing.
• Set and monitor sales targets and KPI’s (defined by the brand) for each boutique yearly, by month and by products lines.
• Implement the maison retail guidelines and tools defined by the HQ in all boutiques.
• Develop annual action plans with Marketing, CRM and Training departments to support the strategy and objectives and implement them in the boutique network.

Ensure a proper follow-up and reporting through Booster tool of retail network results (sales, KPI’s, follow up, missed sales) and propose corrective actions.

Client Experience

• Act as an Ambassador of the Brand.
• Manage all customer service and client issues with high level of professionalism.
• Define CRM objectives with Regional CRM Manager.
• Launch and monitor CRM activities within the boutiques.
• Make sure every boutique has a proper data capture and follow-up system for clients, prospects, CS and reservations.
• Monitor quality of the CRM data capture.

Boutiques Operations

• Visit boutiques every month in order to control all the business aspects and check application of all guidelines (boutique check list fixed by HQ and by local team). Coordinate with Retail Department the Mystery shopping operations and make follow up action plans.
• Coordinate with local brand departments for all the merchandising, training, advertising and PR initiatives related to the development of each boutique and retail activity.
• Develop a business-oriented approach and positive mindset in your network, through monthly meetings with the Boutique Managers / POS Managers, exchange best practices with other boutiques.

Sales & Account Management

• Make sure each Boutique has proper assortments and stock and set up corrective actions.
• Implement action plan to increase the network sell-out.
• Control visual merchandising implementation in coordination with the Trade Controller / merchandiser.
• Assess business opportunities, expansion plans (opening and closing of point of sales), new retail projects in all markets.
• Collection and past due follow up: In coordination with finance department, contribute to the timely collection of customer’s outstanding payments.
• Monitor and comply with customer’s credit limits.
• Corporate deal business development.

Supply Chain / Marketing

• Responsible for annual sales forecast for each market, in coordination with the Supply-Chain / Marketing department.
• Validate and allocate the products / quotas in coordination with Retail Executive.
• For each market, follow-up the sell-out trends regularly in coordination with Supply Chain Planner. Responsible for Booster effective implementation.
• Discuss and agree with Head of Marketing the marketing and communication yearly plan per market (Coop budget, event, local action to boost sell-out).
• Identification and reporting of any event opportunities, as well as local communication needs towards the brand Marketing & communication team.
• In coordination with all departments: Prepare and participate to the trade shows (Bahrain, Qatar) and expos: (Pre W&W, W&W).

Training Coordination

• Establish the yearly training plan in coordination with the retail executive.
• Organize and deliver training sessions in order to enhance knowledge of local sales teams on the brand and products.
• Coach Boutique Managers and sales staff on the job through role plays and sales debriefings.

Recommended time spent within boutiques and / or travelling: 50% minimum.

Geographical area under responsibility: Middle East, Africa, CCA.

PROFILE

• Minimum of 5 years’ experience in commercial roles, preferably in luxury retail.
• Strong knowledge of Middle East retail business & culture.
• Good understanding of retail operations, marketing & communications, and digital trends.
• Entrepreneurial mindset.
• Strong analytical, communication and organizational skills.
• Bachelor’s / Master’s degree from a reputable university.
• Fluent in Arabic and English.